Technical research desk with virtual reality headset

Gies Business Research Lab

At Gies College of Business, we take research to the next level. The Gies Business Research Lab (GBRL) was established in 2020 and is funded by Gies College of Business to foster impactful research by providing support and resources. We connect researchers to participant pools of students and nonstudents, as well as provide dedicated research and participant management systems, study implementation support, and updated lab space.

Our priority is to collaborate with researchers and to facilitate as many behavioral projects as possible, nurturing an environment that supports innovation in study design and methodology. We respond to the emerging needs of dedicated researchers in the College and provide support and structure that leads to excellence in data collection, analysis, and publication.

GBRL has three main goals:

Annually, GBRL assists more than 50 Gies Business researchers in running 100+ studies through our three unique participant pools. In addition to maintaining and upgrading our resources and facilities, we continue to expand support for behavioral research at Gies Business.

 

Leadership